Business of Speed

Business of Speed

Williams and Haas seek sponsors amid surging U.S F1 popularity

Vincenzo Landino's avatar
Vincenzo Landino
Mar 10, 2023
∙ Paid

Racing in Formula 1 isn’t an inexpensive venture. The teams at the top all have something in common — an abundance of sponsors.

The teams at the bottom also have something in common — a lack of sponsors.

While sponsorships aren’t exclusive to Formula 1, or motorsport in general, the scope of sponsorships that Formula 1 attracts is entirely different.

Winni…

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