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Toyota back to F1?

Vincenzo Landino's avatar
Vincenzo Landino
Jan 12, 2025
∙ Paid

Toyota's latest chess move deserves more attention.

The Japanese giant's technical partnership with Haas F1 might seem like a modest venture into familiar waters. However, beneath the surface lies a carefully orchestrated strategy that speaks volumes about Toyota's true ambitions.

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The revelation from Masaya Kaji, Toyota Gazoo Racing's global motorsport director that the company is "studying technologies for 2026 and even current technologies" reads like a corporate press release. But for those versed in Toyota's methodical approach – the same philosophy that transformed it from a textile machinery company into the world's largest automaker – these words carry the weight of inevitability and a sense of reassurance about the company's return to F1.

Toyota TF105 - Wikipedia

Consider the timing. Toyota's last Formula 1 endeavor, which ended in 2009, was a lesson in how not to approach the sport. Despite having one of the largest budgets on the grid and a state-of-the-art facility in Cologne, the team never managed …

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