The Price of Soul
Is there still room in Formula 1 for places that matter more than they profit?
Welcome to Business of Speed.
In case you missed it:
If someone forwarded you this email, consider supporting independent coverage and analysis of the business of Formula 1.
“If we don’t come back here next year, it’s really a shame.” – Oscar Piastri
“I love Imola, I love Italy. I really hope we can race here again next year.” – Franco Colapinto
“Losing Imola would be a disgrace. These are the tracks that made me fall in love with racing.” – Max Verstappen
Every Formula 1 circuit has a story.
But only a few have a soul.
The tifosi crowding the fences like church on Easter. The pit lane steeped in memory, grief, and triumph. This is a piece of living history in the rolling hills of Emilia-Romagna.
And now, it’s fighting for its future.
