The Calculated Dismantling of Racing's Old Guard

F1's Digital Revolution

There's an inherent tension when old money tries to reinvent itself. In 2017, when Liberty Media dropped $4.4 billion on Formula 1, they weren't just buying a racing series – they were acquiring a problem.

F1 was the sporting equivalent of an aristocratic family gone broke: all heritage, no future.

TL;DR

Liberty Media transformed F1 from a $4.4B acquisiti…