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How the CEO of Built Bar made a splash NIL deal with BYU Football

Vincenzo Landino's avatar
Vincenzo Landino
Jun 22, 2022
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The Qualifier is a weekly newsletter that breaks down the business and media of sports.

For daily stories, insights and reactions follow me over on Twitter @vincenzolandino

Good morning Qualifiers,

At this point you’ve probably seen the headlines:

BYU just used NIL, Utah-based Built Bar to put every football player on scholarship

And you may or may not have …

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