Formula 1 sponsorship landscape keeps evolving
More American technology firms jumping in on the action
There has been much movement amongst drivers and team principals this offseason. Additionally, there has been movement off the grid, specifically with sponsorships.
Ferrari recently announced new deals with Michigan, USA's Harman Automotive, and California software company Genesys.
This news follows the Maranello-based team's ending premium partnerships w…
Keep reading with a 7-day free trial
Subscribe to Business of Speed by Vincenzo Landino to keep reading this post and get 7 days of free access to the full post archives.