Formula 1 prepares for US broadcasting rights bidding war
Maffei says "we have lots of interest"
ESPN better be prepared to open the coffers — F1 is ready to seek maximum dollars for the US broadcasting rights.
Greg Maffei, the president, and CEO of Formula 1’s parent company Liberty Media told CNBC that “we have a lot of interest” and several broadcasters are in the mix. “And it’s likely to be at a much better price for us that’s hopefully still go…
Keep reading with a 7-day free trial
Subscribe to Business of Speed by Vincenzo Landino to keep reading this post and get 7 days of free access to the full post archives.