Cabo Wabo to become NASCAR's first official tequila sponsor

Cabo Wabo joins Dixie Vodka and Busch Light

Mar 10, 2023

∙ Paid

13 years after lifting the ban on alcohol sponsorship at the start of the 2005 season, Nascar has now added Cabo Wabo as its official tequila partner alongside Busch Light, its official beer sponsor, and Dixie Vodka as its official vodka sponsor.

This move marks a significant milestone for Nascar, with the addition of Cabo Wabo indicating a shift in the …

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