Business of Speed by Vincenzo Landino

Business of Speed by Vincenzo Landino

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Business of Speed by Vincenzo Landino
Business of Speed by Vincenzo Landino
What the Apple x MLS TV Deal Means for Formula One
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What the Apple x MLS TV Deal Means for Formula One

Apple shows off its deep pockets

Vincenzo Landino's avatar
Vincenzo Landino
Jun 22, 2022
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Business of Speed by Vincenzo Landino
Business of Speed by Vincenzo Landino
What the Apple x MLS TV Deal Means for Formula One
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If I’m Formula One and Liberty Media leadership right now, I am salivating.

It’s been reported that Liberty Media is looking to sell its US media rights for $100 million per year. ESPN came in with a bid for $70 million, which right now, is looking like an ultra-lowball offer.

Major League Soccer recently sold its TV rights to Apple for 10-year, $2.5 bill…

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