What the Apple x MLS TV Deal Means for Formula One
Apple shows off its deep pockets
If I’m Formula One and Liberty Media leadership right now, I am salivating.
It’s been reported that Liberty Media is looking to sell its US media rights for $100 million per year. ESPN came in with a bid for $70 million, which right now, is looking like an ultra-lowball offer.
Major League Soccer recently sold its TV rights to Apple for 10-year, $2.5 bill…
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