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Business of Speed

365 Days of Formula 1

Vincenzo Landino's avatar
Vincenzo Landino
Nov 23, 2024
∙ Paid

Money follows eyeballs, and Formula 1's eyeballs are increasingly American. Many of the conversations I've had in the Paddock this week in Vegas have been less about racing, more about experience and commercial opportunity.

And yesterday morning, Formula 1 Las Vegas Grand Prix announced their latest concept to grow F1 stateside.

After their $500 million i…

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