Business of Speed

Business of Speed

Home
Podcast
Capital Moves
Archive
About
What Won the Apple-F1 deal
Apple paid a premium for U.S. rights after three years working inside Formula 1, but Eddy Cue’s pitch also left room for Netflix
 • Vincenzo Landino
The Bahrain Grand Prix in Malaysia Is a Strange Test of What Formula 1 Is Worth
Bahrain pays the hosting fee and keeps ticket revenue, leaving Malaysia with a visitor-spending test that excludes the highest cost of a permanent…
 • Vincenzo Landino
1:25:11
Motorsport’s Growth Test: Fans, Money and the Race for Seats
Plus, special guest Chip Ganassi joins the show
 • Vincenzo Landino
Edward Jones Takes McLaren Racing’s Private Wealth Slot
The multi-year deal starts with Formula 1 in 2026, then expands to Scott Dixon’s Arrow McLaren Indy 500 entry in 2027.
 • Vincenzo Landino
Inspired by Bruce McLaren’s Family Garage
The 2026 wordmark honors Bruce’s childhood garage
 • Vincenzo Landino
A no frills look at the business and culture of speed ➛

Recent posts

View all
MSC Cruises Titles Portugal, Belgium, and Türkiye for 2027
The cruise line keeps a three-race annual plate buy and swaps Barcelona, Austin, and São Paulo for two calendar returns plus Spa.
 • Vincenzo Landino
The Business of Selling Access to People Who Came for the Race
F1’s biggest product may be a place where clients, brands, and media can meet with a reason to stay
 • Vincenzo Landino
Moët & Chandon Buys the 2027 Australian Grand Prix Title
The LVMH champagne maison takes Albert Park naming rights after Qatar Airways, continuing Melbourne’s post-COVID title rotation.
 • Vincenzo Landino
Nike’s Formula 1 Talks, Alexandre Arnault’s Arrival, and the Risk of Mistaking Access for a Turnaround
Hill has reasons to enter the paddock. LVMH’s experience shows how much work begins after the agreement.
 • Vincenzo Landino
1:36:48
Nike x F1?, Max's Karting Chaos & Sprint Race Explosion
From the Business of Speed LIVE | 16 September 2026
 • Vincenzo Landino
Skydance Gets the First Look at Lewis Hamilton’s Dawn Apollo
The multiyear deal gives Jesse Sisgold’s studio priority on Hamilton’s slate. A funded original will show what Dawn Apollo can build after F1.
 • Vincenzo Landino
Formula 1 Continues to Extract Maximum Value from Grand Prix Weekends
Formula One’s 2027 calendar reveals the series’ commercial direction
 • Vincenzo Landino
Rakuten Buys Ferrari's Telecom and E-Commerce Partner Categories from 2027
The multi-year deal puts Rakuten on the car and driver kit and Symphony embedded in the organization
 • Vincenzo Landino
SharkNinja Signs as Official Partner Across McLaren Racing Series for 2026
The multi-year deal covers Formula 1, IndyCar, Hypercar, and F1 Academy, with Accelerator included.
 • Vincenzo Landino
Business of Speed
Business of Speed
The money and business behind F1 and motorsport.
Top posts
Recommendations
View all 8
The Playbook by Katherine Rowe
The Playbook by Katherine Rowe
Katherine Rowe
Sunday's Sponsors
Sunday's Sponsors
Sarah Beakey
Intern Pierre
Intern Pierre
Intern Pierre
The ROLE Model
The ROLE Model
Amy Landino
Pit Lane Chronicle
Pit Lane Chronicle
Pit Lane Chronicle

Subscribe

The money and business behind F1 and motorsport.
AboutArchiveRecommendationsSitemap

Business of Speed

© 2026 Business of Speed · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture