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Il Nostro Kimi
Ferrari is in my blood, but so is Andrea Kimi Antonelli.
24 hrs ago
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Vincenzo Landino
4
3
2
The Business of Checo Perez
Carlos Slim Domit helped send him to Europe. Twenty years later, Mexico remains central to what Checo can sell.
Oct 31
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Vincenzo Landino
7
1
1
Kimi Antonelli and the Italy That Raised Him
Seventy-three years after Alberto Ascari's last title, a Mercedes driver from Bologna has given Ferrari country another allegiance.
Oct 25
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Vincenzo Landino
13
6
2
43:36
US Grand Prix Preview: Is F1 Losing Its Exclusivity?
Formula 1 keeps adding sponsors and more expensive ways to watch a race.
Oct 24
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Vincenzo Landino
Apple Sells F1 Race Integrations to American Express and Ford in Its First Season, Now Pitching 2027
Apple's VP of Ads says F1 sponsors on Apple TV beat U.S. connected TV benchmarks on brand lift, and season two is now for sale.
Oct 23
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Vincenzo Landino
6
Most Popular
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Apple’s $750M Bet on Formula 1 is About Ecosystem Dominance
Oct 17, 2025
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Vincenzo Landino
11
2
5
In Emilia-Romagna, Formula 1 Still Has a Soul
May 13, 2025
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Vincenzo Landino
12
4
5
Apple's New F1 OS
Feb 26
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Vincenzo Landino
27
8
2
Insurance Money, AI, and a Super Bowl Ad
Feb 8
•
Vincenzo Landino
10
4
3
A no frills look at the business and culture of speed ➛
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Recent posts
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12:39
Why Christian Horner Is in No Rush to Return to Formula 1
Christian Horner told me he has no team in mind and no clear picture of his next chapter. Competition still drives him; for now, the open question is…
Oct 23
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Vincenzo Landino
11
1
How Toto Wolff built the most valuable team in F1
Toto Wolff, Team Principal and Co-Owner of the Mercedes-AMG PETRONAS F1 Team, joins John Collison for a pint to discuss the engineering, management, and…
Published on Cheeky Pint
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Oct 21
Could Malaysia’s F1 Proposal Could Bring Old Circuits Back?
Malaysia’s proposal could give hosts facing conflict somewhere else to race, while creating another way to keep historic tracks on the F1 calendar
Oct 15
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Vincenzo Landino
1
Apple Should Take F1 In Germany, With Free Television Written Into the Deal
Sky’s German contract expires after 2027. Its British and Italian agreements run into the 2030s.
Oct 14
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Vincenzo Landino
2
1
Formula 1 Signs a 10-Year Rwanda Deal for Africa's Return in the Early 2030s
The African Grand Prix will run at a new circuit near Kigali. F1 hasn't announced the first race's year.
Oct 12
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Vincenzo Landino
9
1
Why Kim Kardashian Matters to Formula 1’s New Audience
What Apple’s Eddy Cue understands about celebrity power and giving new fans an entry point to F1
Oct 12
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Vincenzo Landino
16
5
The Bar for New Grands Prix is “Really High”
F1’s Chief Race Promotion Officer says the series wants to create new history when it comes to selecting new Grands Prix locations
Oct 11
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Vincenzo Landino
4
1
María De Villota Helped Carlos Sainz Chase Formula 1 While Pursuing Her Own Place
María was pursuing a place on the F1 grid herself, and spent time coaching young drivers.
Oct 11
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Vincenzo Landino
1
Kyalami's Last Grand Prix Had Prost, Senna, and a Return Date That Never Happened
March 14, 1993 opened a new F1 season. The circuit's financial troubles turned it into Africa's last race.
Oct 7
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Vincenzo Landino
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Business of Speed
The money and business behind F1 and motorsport.
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Top posts
Apple’s $750M Bet on Formula 1 is About Ecosystem Dominance
Oct 17, 2025
•
Vincenzo Landino
11
2
5
In Emilia-Romagna, Formula 1 Still Has a Soul
May 13, 2025
•
Vincenzo Landino
12
4
5
Apple's New F1 OS
Feb 26
•
Vincenzo Landino
27
8
2
Insurance Money, AI, and a Super Bowl Ad
Feb 8
•
Vincenzo Landino
10
4
3
F1 Track Economics and Building Modern Circuits
Feb 22, 2025
•
Vincenzo Landino
and
Lali Michelsen
5
2
1
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