Business of Speed

Business of Speed

Home
F1TV
Podcast
Manifesto
Archive
About

Apple’s $750M Bet on Formula 1 is About Ecosystem Dominance

The movie was the proof of concept. The broadcast deal is the product launch.
READ THE LATEST
A no frills look at the business and culture of speed ➛

Recent posts

View all
Defense Giant's NASCAR Play
Plus: Hamilton Tops Marketability List
 • 
Vincenzo Landino
Taking on a Rigged System
Vincenzo + Lali talk to FIA President hopeful, Laura Villars
 • 
Vincenzo Landino
 and 
Lali Michelsen
Get ready for the US Grand Prix
Plus: WRC brings back its docuseries and Palou v. McLaren heats up
 • 
Vincenzo Landino
2
Where the Real Grand Prix Fortune Lies
How F1’s Money Matrix Leaves Promoters in the Red
 • 
Vincenzo Landino
2
F1’s Youngest Boss Takes Miami
Plus: Horner’s $100M Red Bull exit, Aston Martin’s luxury watch drop, Azerbaijan’s epic extension, and racing’s next million-dollar prize.
 • 
Vincenzo Landino
1
The Tire Is Now The API
Pirelli’s Cyber Tyre links handling, cost control, and smart-city ops—if geopolitics allows
 • 
Vincenzo Landino
2
How Brands Win the Attention War
It's time to stop thinking like a sponsor and start thinking like a showrunner.
 • 
Lali Michelsen
 and 
Vincenzo Landino
Porsche leaving WEC?
Poor EV sales, softening Chinese demand, and U.S. tariffs could be the knockout blow
 • 
Vincenzo Landino
How Top Brands Made F1 Fans Stop Scrolling
Why these three partnerships have F1 fans (and marketers) buzzing
Business of Speed
Business of Speed
Stay ahead of what's happening with the money, tech, and culture shaping modern motorsport, automotive, and Formula 1.
Top posts
Recommendations
View all 8
The Business of Luxury
The Business of Luxury
Carolynne Alexander
The DRS Zone by F1GuyDan
The DRS Zone by F1GuyDan
Daniel Valente
Pit Lane Chronicle
Pit Lane Chronicle
Pit Lane Chronicle
The Paddock Journal
The Paddock Journal
The Paddock Journal
SatPost by Trung Phan
SatPost by Trung Phan
Trungphan2
© 2025 Business of Speed
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture