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Nike’s Formula 1 Talks, Alexandre Arnault’s Arrival, and the Risk of Mistaking Access for a Turnaround
Hill has reasons to enter the paddock. LVMH’s experience shows how much work begins after the agreement.
 • Vincenzo Landino
MSC Cruises Titles Portugal, Belgium, and Türkiye for 2027
The cruise line keeps a three-race annual plate buy and swaps Barcelona, Austin, and São Paulo for two calendar returns plus Spa.
 • Vincenzo Landino
The Business of Selling Access to People Who Came for the Race
F1’s biggest product may be a place where clients, brands, and media can meet with a reason to stay
 • Vincenzo Landino
Moët & Chandon Buys the 2027 Australian Grand Prix Title
The LVMH champagne maison takes Albert Park naming rights after Qatar Airways, continuing Melbourne’s post-COVID title rotation.
 • Vincenzo Landino
1:36:48
Nike x F1?, Max's Karting Chaos & Sprint Race Explosion
From the Business of Speed LIVE | 16 September 2026
 • Vincenzo Landino
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Skydance Gets the First Look at Lewis Hamilton’s Dawn Apollo
The multiyear deal gives Jesse Sisgold’s studio priority on Hamilton’s slate. A funded original will show what Dawn Apollo can build after F1.
 • Vincenzo Landino
Formula 1 Continues to Extract Maximum Value from Grand Prix Weekends
Formula One’s 2027 calendar reveals the series’ commercial direction
 • Vincenzo Landino
Rakuten Buys Ferrari's Telecom and E-Commerce Partner Categories from 2027
The multi-year deal puts Rakuten on the car and driver kit and Symphony embedded in the organization
 • Vincenzo Landino
SharkNinja Signs as Official Partner Across McLaren Racing Series for 2026
The multi-year deal covers Formula 1, IndyCar, Hypercar, and F1 Academy, with Accelerator included.
 • Vincenzo Landino
The Playbook Behind Madrid’s Hospitality
MATCH Hospitality helped turn the British Grand Prix into a portfolio of premium experiences
 • Vincenzo Landino
1:47:33
Barilla's Monza Masterclass, Madrid F1 Economics, & Lewis Hamilton's Card Empire
From Business of Speed Show Live | 10 September 2026
 • Vincenzo Landino
Barilla and the Business of Taste
Barilla put 220 members of the Formula 1 community at one table on the Monza grid
 • Vincenzo Landino
What Sports Keep Getting Wrong About Creators
Sports properties keep handing premium access to the biggest creators they can find.
 • Vincenzo Landino
Lando Norris Building the Ladder
At 26, Lando Norris is moving from audience ownership into the brutal economics of junior racing
 • Vincenzo Landino
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The money and business behind F1 and motorsport.
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